The battle of whiter armpits and
underarm freshness is taken to a new level as brands shout out their
supremacy in personal hygiene with spectacular billboards on EDSA.
This is an interesting development in the out of home media industry
wherein more often than not, the skirmishes are between telcos, apparel,
shoes, and financial products.
Lately, apart from the notable emergence
of billboards advertising cars, Sarah Geronimo and Anne Curtis have
been displaying their flawless armpits for their respective camps. Who
is the winner? Well, if you were to ask me, it looks like a tie. Sarah
G. looks so awkward with her pose while Anne stuns us with her
superhero outfit.
How to settle the issue? Call for a
special execution with scratch and sniff technology. How's that for a
really interactive billboard?
Lloyd Tronco is a Certified Digital
Marketer and Out-Of-Home Media Strategist. His experience in OOH Media
spans being a vendor for OOH in the Visayas and Mindanao as well as
being one of the pioneer OOH Media Strategists in the Philippines at the
turn of the millenium.
This is probably the most expensive greeting card in the world. The folk from Guinness can actually come over to the Philippines and verify it and issue the award. The size of this greeting card is 60ft high by 60ft wide. This may not only be the most expensive but the largest in size.
We salute the mother who gave her daughter this wonderful greeting card. Happy birthday too to the celebrant!
From this day on, EDSA billboards will never be the same.
photo courtesy of RBV
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